You will be able:
The module will focus on:
1. Watch the following video presentation on willingness to explore.
2. Watch the Eric Ries video on Lean Start-up.
Write down a reflection on the notion and method of lean start-up (200 words).
3. We challenge you now with an exercise for developing a business idea, in order to implement and practice the knowledge acquired in this module.
As you know by now, a business opportunity (and, in a broader sense, the opportunity to launch an initiative with an impact, either a business or a social enterprise) asks for two elements:
Innovation does not only mean to have a brilliant, new idea. It means, too, that your idea will be accepted by users:
Task 2: Follow the next three steps:
Identify a social demand
Think about and present a social demand from your community (“social” – understood in a broad sense). It could be the need for leisure activities for young people or access to healthy food for workers in a nearby factory, etc.
Try to identify a demand that is not covered yet, not responded too so far: currently, there I no one (company, social organization or public authority) responding to / supplying for this demand.
What is the social demand you identified?
Find an innovative solution
Now, try to find a solution to the demand you identified. It will be “innovative” in the sense that, as we have seen before, no one is covering it. In this sense, “innovation” does not mean that no one ever before in the whole world had thought about it!
When innovating for your community, you should research first what others are doing in their communities for solving similar problems. Successful solutions found by others for similar problems like yours could guarantee your success.
What innovative solution can you find to the social demand you previously identified?
Create your specific product / service
Many times, people have brilliant ideas, but they are unable to implement these. For example, for the social demand “young people do not have access to leisure activities”, the solution could be “to promote social leisure activities for young people”.
But, how? You can open a movie theater; you can promote a football team; you can organize trekking activities, etc.
Taking this in consideration, what is the specific product or service you will provide through your solution?
This is the moment to also consider if your solution will be provided through a business or a social enterprise. Of course, this decision depends on the specific solution you found. Continue with our example, a movie theatre will be better managed as a business; but maybe organizing trekking activities is more suitable for a club or a social enterprise.
What product or service will you offer? Will you provided through a business or a social enterprise?
Now, based on the previous task (Task 2), you will practice the transfer of an idea / an opportunity into a business or social initiative.
Alone or with a group of friends discuss your product idea and write down a plan, using the following points:
To bring more structure to your business idea or social initiative, we also recommend you to use the Business Model Canvas developed by Strategyzer. Watch the following animated story to understand the model proposed by Strategyzer.
Marketing research’s goal is to detect the consumers, users, or citizens‘ demands. This is (or should be…) the first question you ask yourself when thinking about a new product or service: who needs it?
You can find lots of information, from very basic to sophisticated, on marketing or market research on the web. Here are some free resources to download:
This first chapter of the following book on marketing research it is useful as a first approach to marketing research:
The following document is a practical guide to market research, and it avoids all kind of scientific language and goes directly to the procedures and tools of marketing research. Consider it as a good introduction to market research.
The following document presents the scientific basis of market research.
As exposed in our video, we concentrate in the Lean Start-Up model when talking about product development. The idea is to launch a “functional prototype” of your product or service, in order to save time… and money.
As for marketing research, you can find a lot of info on lean start-up in the web.
You should start by viewing this video. It will help you to understand the notion and method of lean start-up.
As we explained in the I SEE YOU video, design thinking means to create a short cycle for developing a new product, considering the future client or user as a co-designer or co-producer.
You can learn more about design thinking in the following links.
The following document is a very visual guide to design thinking, focused on image-related issues, but really useful to get an idea of the process:
You may find a more theoretical approach on design thinking in the following article published in the Harvard Business Review (a reference publication when talking about company management):
Access the summary of the module in:
*** The Social Entrepreneurship Training was developed by Universidad Nacional de Educación a Distancia, for the I SEE YOU project, and it can be used for free by individual learners. If you plan to use the training materials in classes, workshops, training, etc., please contact us prior to the activity. Thank you!